Thursday, February 18, 2010

Kiva partners with Yellow+Blue Wines!

We are thrilled to announce our new partnership with Yellow+Blue Wines, the first wine brand in the world to join the Kiva community!

Yellow+Blue Wines is a certified organic wine brand that is the only carbon-neutral wine importer in the U.S and uses Tetra Pak packaging, which is 46% less than that of wine in traditional glass bottles. Yellow+Blue is the only wine importer in the world to put a portion of its sales towards global microloans by giving 1 percent of each sale to Kiva.

"Yellow+Blue's decision to work with Kiva is an important milestone for both of our organizations," said Premal Shah, President of "We're looking forward to all the positive things to come from this partnership and admire its dedication in helping to make Kiva the world's hub for alleviating poverty."

Imported by J. Soif, Inc., Yellow+Blue is proof that exceptional imported wine can travel the world without damaging the planet. Certified organic, Yellow+Blue wine takes advantage of earth-friendly lightweight Tetra Pak cartons that cost significantly less to ship and leave a smaller carbon footprint than glass bottles.

"Our commitment to Kiva strives to enable entrepreneurs throughout the world to realize their dreams of creating a company and giving back to their communities," said W. Matthew Cain, founder of Yellow+Blue. "As the only wine company affiliated with the organization, we hope that with each glass of Yellow+Blue poured, an entrepreneur somewhere in the world is a step closer achieving his or her goal."

To see the full press release and learn more about Yellow+Blue Wines, see here.