Our next webinar -- this Thursday, May 3 at 9 am PST -- will take a closer look at how Kiva is selecting Field Partners and posting loan products that help give a voice to the world's poorest, most vulnerable and disenfranchised borrowers. We look forward to keeping the conversation going. Sign up to attend the webinar here.
With that in mind, I want to talk about colors. Did you know that McDonald’s chose its famous colors to encourage people to eat quickly, or that people are more productive in blue rooms? Well, what if we used colors as a vehicle for change?
The recognized authority on color, Pantone, wants graphic design students to explore the positive influence of color on social change. Partnering up with San Francisco’s Academy of Art, Pantone recently announced their “Color in Action” project.
Eight student teams have set out to answer questions like:
- How can the use of color be used to lower aggression and teach tolerance in schools?
- How can color be a positive force to define a nation and its people?
- How can color enhance the lives of people who are visually impaired?
- How can color help strengthen and promote the concept of fair trade?
- How can the use of color prevent the extinction of rare species?
Read the entire New York Times article or browse the Color in Action Tumblr. What do you think? Are colors a powerful tool to help change the world? How are you affected by colors? Talk to us at email@example.com.
The Week in Review is designed to share things that we have enjoyed reading or watching, and discuss all things Kiva from the previous week.
photos courtesy of: Athena Kina, Deutsche Guggenheim