Thursday, July 9, 2009

Changing Laundry, Changing Lives

Can you change lives while changing the way you do laundry? It sounds odd at first. What does laundry have to do with Kiva? We asked ourselves the same question. But when we found that some of Purex’s employees were avid Kiva lenders and that they wanted to find a way to let people discover Kiva and make a difference by connecting their Purex purchase with Purex loans to mom entrepreneurs, we thought it would be an interesting experiment in small actions that can add up to big impact.

When you purchase a package of the new Purex® Complete 3-in-1™ Laundry Sheets you can redirect one dollar from your purchase to Kiva. Simply log on to, enter the UPC code from your purchase, and you can contribute in a whole new way. Try it out. You might find that something as simple as changing laundry can be part of how you change lives with Kiva.

To learn more about the Purex partnership click on the widget above or visit: